opening my universe a little more...
The only time I am more likely to finish reading a news story online is if it is on one page. As long as I have to click a link for the continued story - I'm done.I'll click on links for related or background info but not to finish reading the story.
Poynter is now reassessing their original claim that online readers read more. The problem is that online stories are shorter than print stories on average. See http://neilsanderson.com/?p=276
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