Friday, November 23, 2007

Are you Feeling Lucky?

On Google's clean, white homepage the little "I'm Feeling Lucky" button has survived in spite of many changes to the page in all these years. Did you know that it costs Google around $110 million in annual revenue? The button takes searchers directly to the top search result and this doesn't allow Google to show search ads on one percent of all its searches.

Then why does Google keep such a costly button around?

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