Sunday, July 10, 2005

Penguin India Moves Into Indian Language publishing

[. . .]we believe that a country like India can't be looked at as a monolithic entity; it is too multicultural and diverse for that. Many Indian languages have a massive readership. [. . .]
John Makinson, CEO of Penguin Worldwide, explains the marketing strategy behind Penguin India's decision to have a presence in the regional publishing area.

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